The Secret to Hailey Bieber’s Glossy Hair, Straight from Her Stylist (and How to Copy It)

I cracked Hailey Bieber’s shiny hair code.
BY
Chief Editor & Celebrity Expert
hailey bieber glossy hair routine

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If you’ve ever scrolled through Hailey Bieber’s red carpet photos wondering how her hair always looks so glossy and healthy, you’re not alone. Whether she takes a selfie or runs to Erewhon, Hailey’s hair always looks like it’s been dipped in glass: smooth, reflective, and effortlessly shiny.

Now, we finally know her secret (and it involves a bunch of Kerastase products!). After the 2025 Academy Gala, Hailey’s hairstylist, Bryce Scarlett revealed the exact hair routine used to achieve that sleek, glossy finish, from the shampoo to the final spritz of hairspray.

And yes, you can totally recreate it at home.

How Hailey Bieber Gets Glossy Hair & The Products She Uses

hailey bieber's hair at The academy gala 2025

Step 1: Start with a Glossy Hair Base

Every glossy hair routine starts in the shower. Hailey’s stylist began with the Gloss Absolu Shampoo and Conditioner, a duo which hydrates and smooths each strand while locking in moisture. Think of this as the foundation of Hailey Bieber’s shiny hair: clean, nourished, and prepped for that lush finish.

Pro tip: Rinse your conditioner with cool water to help seal the cuticle and enhance shine naturally.

Kerastase Gloss Absolu Shampoo

Kerastases Gloss Absolu Shampoo

$42 at Amazon


Kerastase Gloss Absolu Conditioner

Kerastase Gloss Absolu Conditioner

$45 at Amazon


Step 2: Build Volume Without Losing Shine

On damp hair, the stylist applied Densifique Densifying Treatment Mousse to the roots for soft volume and Gloss Absolu Anti-Frizz Glaze Milk through the mid-lengths and ends to prevent frizz.

This combo is key to how Hailey gets her glossy hair look — full at the roots, silky through the ends, and completely frizz-free.

Kerastase Densifique Mousse

DENSIFIQUE treatment mousse

$50 at Amazon


Kerastase Gloss Absolu Glaze Milk

Gloss Absolu Anti-Frizz Glaze Milk

$26 at Amazon


Step 3: The Signature Hailey Blowout

Hailey’s stylist created that signature bouncy-yet-smooth finish using a large round brush (like this one on Amazon) for the blow dry. The stylist worked section by section to create body at the roots and a polished, smooth finish through the ends.

This step is key: it gives the hair structure and that healthy, voluminous sheen that makes everything else fall into place.

Step 4: Effortless, Lived-In Waves

Once her hair was dry, the stylist curled it with a 1¼-inch curling iron (Amazon has a great one), alternating directions for each section. This technique gives those natural, effortless waves Hailey always wears. Not too perfect, not too messy, just right.

Step 5: Frame the Face (Hailey Style)

To create Hailey’s signature face frame, the stylist switched to a 2-inch curling iron, curling the front pieces away from the face. This creates that subtle swoop and movement we always see in her photos.

Step 6: Brush and Blend

After the curls cooled, they were brushed out with a boar bristle brush, aka the secret weapon in every glossy hair routine. It blends the waves together, smooths frizz, and amps up that natural shine.

If you’ve ever wondered how to get shiny hair like Hailey’s, this step is the difference between curls and that smooth, reflective wave pattern.

Step 7: Add the Shine

Here’s the hero product: Gloss Absolu Glaze Drops. The stylist rubbed a few drops between his palms and smoothed them over the hair to boost that mirror-like finish.

Pro tip: Warm the serum between your hands before applying, as it spreads more evenly and keeps your shine from looking greasy.

Kerastase Gloss Absolu Glaze Drops

Gloss Absolu Glaze Drops

$36 at Amazon


Step 8: Lock in the Look

To finish, the stylist used Laque Couture Hair Spray, which gives flexible hold without making the hair stiff. The result? Hair that moves naturally but still holds its shape all night long.

Kerastase Laque Couture Hair Spray

Laque Couture Hair Spray

$40 at Amazon


So, there you have it. Hailey’s way to that glossy and healthy hair that catches every bit of light. By using the right mix of hydrating products, heat techniques, and finishing touches, this routine is your step-by-step blueprint for shiny, expensive-looking hair.

Why Trust Pop Tales?

Angela is a celebrity writer who also happens to have a thing for beauty, especially when it comes to uncovering how stars get their red carpet glow. For this story, she zeroed in on Hailey Bieber’s glossy hair routine, breaking down every product and step revealed by her stylist after the 2025 Academy Gala. With her mix of pop culture know-how and a beauty lover’s curiosity, Angela reveals exactly how Hailey achieves that signature shine.

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  • angela stephanou

    Angela is the Founder and Chief Editor of Pop Tales. With over a decade in writing, editing, and reporting on celebrities and pop culture, she oversees all content across the site. Angela covers it all, from breaking news and dating drama to celeb beauty and the best in movies and TV.

    Chief Editor & Celebrity Expert
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