Two queens. Two powerhouse brands. One iconic collab. Selena Gomez’s Rare Beauty and Shay Mitchell’s Béis have officially joined forces.
Both brands outgrew the “celebrity brand” label a long time ago. Rare Beauty is basically the standard for feel-good makeup, and Béis has completely changed the travel game. So, this partnership? Although a bit unexpected, yeah, it actually makes sense.
“It just came together so naturally,” Shay told Cosmopolitan in an exclusive. “Rare Beauty and BÉIS both create essentials that empower people to feel confident and express their individuality. Whether it’s through a makeup bag or makeup itself, both of our brands embrace making everyday moments feel special.”
The collab is inspired by Rare Beauty’s viral Worth blush shade, a dreamy rose hue that’s taking center stage across three limited-edition accessories:
- The Blush Case: a snap-on keychain that lets you hang your Soft Pinch Liquid Blush from your bag (touch-ups = sorted).
- The Makeup Brush Pouch: sleek, wipeable, and ready to keep your brushes locked in place while traveling.
- The Large Cosmetic Pouch: the ultimate pro-level makeup bag with dividers, pockets, brush holders, and even an insulated zip compartment.
Selena also shared the sweetest note about the partnership: “This partnership was truly born out of mutual love between two brands, our communities, and my friendship with Shay. I’m so proud of the way we’ve come together to support each other.”
The Béis Instagram teased the drop (cue collective panic), and fans are already plotting their carts. The full Béis x Rare Beauty collection officially launches November 3, so maybe start stretching those fingers—you’ll need lightning-fast checkout skills for this one.
Because let’s be real… this collection? It’s 100% selling out.
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