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Olivia Rodrigo is officially in her lash era, Pop Tellers. Lancôme just dropped a series of glossy reels and photos featuring the pop star promoting its newest launch: the Lash Idôle Curl Goddess Mascara — and yes, it’s already *added to basket*.
In the campaign reel, Olivia gushes about the mascara, saying: “This is the volume i was looking for.”
The visuals feel perfectly on-brand for both Olivia and Lancôme, with soft glam makeup, fluttery lashes, and that polished-but-effortless energy she’s known for.
So… what makes Lash Idôle Curl Goddess different?
In simple terms: this mascara is all about curl that actually lasts. Lancôme says the formula boosts lash curl while delivering serious volume, without weighing lashes down or making them stiff. The idea is that it locks the curl right at the root, so your lashes stay lifted and fluffy for hours…not flat by lunchtime.
The formula is designed to be long-wearing (think all-day to late-night plans) while still being gentle enough for sensitive eyes and contact lens wearers. Basically, dramatic lashes without the irritation.
The wand is also doing a lot of the heavy lifting here. It’s slightly twisted and curved, which helps grab even the tiniest lashes and coat them from root to tip. Those little grooves in the brush help load on product evenly, so you get volume and lift instead of clumps.
Lash Idôle Curl Goddess Mascara
Why I’m excited for this mascara
As someone who’s tried pretty much every Lash Idôle launch, this one genuinely has me intrigued. Lancôme already does volume mascaras incredibly well, but combining that with long-lasting curl is where things get interesting, especially for straight or stubborn lashes. The lightweight formula plus a curved, precision brush is exactly what you want if you hate crunchy lashes but still want drama. If it delivers that lifted, fanned-out look without needing a lash curler? I’m sold.
This isn’t Olivia’s first Lancôme moment either. She was recently the face of the brand’s Idôle Peach ‘N Roses Eau de Parfum, marking another step in her growing relationship with the beauty house.
Idôle Peach ‘N Roses Eau de Parfum
Olivia officially became a Lancôme brand ambassador in 2024, and from the start, the partnership felt like a natural fit. At the time, she said in a press release, “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honored to be part of their family.”
In other words: very Olivia, very Lancôme.
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