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If there were a face to put on “clean girl beauty,” it’s Hailey Bieber’s. Post-baby or pre-red carpet, her skin always looks impossibly radiant (or should I say Rhode-iant?). I’m talking a glassy, dewy, lit-from-within kind of glow that’s become her signature glazed-doughnut look.
Fans aren’t just admiring Hailey’s glow-up from afar anymore — they’re dissecting every product she uses to get that skin.
While she’s best known for her iconic Rhode lineup, Hailey isn’t afraid to mix things up and swear by products from other brands, too. From using CeraVe’s Hydrating Facial Cleanser to religiously applying Naturium’s The Glow Getter Whipped Multi-Oil Body Butter, Hailey knows which products keep her skin healthy and hydrated. What makes her skin even more enviable now is that she’s recently stepped into her mom era, and yet her skin is still glowing.
Want that same dewy skin? Well, it’s all totally achievable if you just follow her lead. Other than the beauty items already mentioned, Hailey Bieber’s latest secret to radiant skin is a face mask used as part of her morning routine.
Hailey’s Morning Routine Includes a Dreamy Face Mask
In her recent TikTok, Hailey gives us a signature bare-faced beauty moment while showing snippets of her morning. It features cozy TV time, a vibey coffee moment, a (possibly cold?) pool dip, and a mysterious creamy face mask that leaves her skin looking otherworldly. She pairs it all with her tried-and-true Rhode Peptide Lip Treatment (more on that below).
Hailey Bieber applies her face mask:
So, What Face Mask Does Hailey Bieber Use?
Fans instantly flooded the comments with the same question: what mask is this?? While Hailey didn’t tag the brand (come on Hailey, give the girlies what they want), I dove into fan theories, TikTok comments, and skincare reviews to find answers.
She was confirmed to be using the LOOPS mask late last year (scroll for the deets), but her recent TikTok — and the comments under it — hint that another brand might now be in her beauty bag.
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Based on the replies under her “my morning” TikTok, the top contenders for Hailey Bieber’s face mask are Medicube’s PDRN Collagen Mask and Biodance’s E Bio-Collagen Mask — both solid picks for that signature Hailey glow.
FYI: Always check the label, and as Dr. Leslie Baumann from Skin Type Solutions advises, pick a mask that fits your skin type and specific skincare concerns.
Medicube Salmon DNA PDRN Pink Collagen Mask
The Vibe: This Korean beauty gem is basically Botox in a jar (okay not literally, but you get the point). It’s a sleeping mask packed with Salmon DNA PDRN, which helps with skin regeneration, elasticity, and hydration.
Key Ingredients: Salmon PDRN, hydrolyzed collagen, and niacinamide. These work together to plump, brighten, and restore tired skin.
Why I Think It Could Be The One: It has that same “opaque to transparent” texture like the one Hailey wore. It leaves the skin “glass-like,” super bouncy and dewy, aka Hailey’s whole aesthetic. Plus several viral TikToks and beauty sites are claiming it’s Hailey’s go-to.
Amazon Reviews Say:
- “These are so hydrating and leave my skin feeling and looking for smooth, bright and clean!! Super easy to put on, I like to wear them overnight for maximum efficiency.”
- “Best face mask out there. So soft. Hydrating. Easy to peel off. Cooling.”
Price: Around $19 for 1 sheet.
Best For: Nighttime repair and intense hydration. Perfect after a long day or when your skin just needs a drink.
Biodance Bio-Collagen Real Deep Mask
The Vibe: This mask is a collagen-packed powerhouse that hugs your skin like a second layer. It’s designed for deep hydration and anti-aging goodness, and it leaves your face with that Hailey-style glassy sheen.
Key Ingredients: Bio-collagen, galactomyces, oligo hyaluronic acid, and niacinamide. It’s basically a hydrating, firming miracle.
Why It Might Be The Mask: Fans have pointed out that the color and texture look super similar to what Hailey had on. Plus, it’s been trending on Korean skincare TikTok lately.
Amazon Reviews Say:
- “They are extremely comfortable, stay on your face (don’t slip) and feel great. You wake up feeling refreshed and your skin has that glass/dew look.”
- “It has a very soft aroma, does not irritate, and does not leave sticky residues. For those who have sensitive skin or are looking for a boost of nightly hydration, this mask is ideal.”
Price: About $19 for 1 sheet.
Best For: Weekly pampering sessions or pre-makeup prep. Great for that dewy, bouncy skin moment.
Hailey Wears Loops’ Face Mask in Another Selfie
Back in October, Hailey posted a selfie wearing a pink face mask — and fans were quick to investigate. Soon after, LOOPS confirmed it was their product, posting on Instagram: “Your fav celebrity’s fav face mask,” alongside the snap of Hailey in the mask.
FYI, the brand’s got serious celeb cred — Riverdale star Camila Mendes is not only a fan but also a creative director and partner.
LOOPS DOUBLE TAKE Glow Hydrogel Face Mask
The Vibe: When Hailey wants something a little more playful, LOOPS is totally it. Their masks are super aesthetic (very Instagrammable) and packed with glow-boosting ingredients.
Key Ingredients: Sunflower seed oil, aloe vera, and hyaluro smooth to brighten, hydrate, and nourish.
Why It Could Be Hailey’s Pick: She’s a fan of trendy, clean beauty brands. LOOPS also announced on their IG that Hailey had worn their mask. It’s even celeb-approved, with fans like Sofia Richie, Vanessa Hudgens, Gabrielle Union and Emma Roberts.
Amazon Reviews Say:
- “The quality is outstanding—each mask is infused with nourishing ingredients that leave my skin feeling incredibly hydrated, refreshed, and radiant.”
- “I’ve tried a lot of face masks, but the Loops face mask is hands down one of the best I’ve ever used. The hydrogel texture feels so luxe and cooling on the skin—it’s like a mini spa moment at home.”
Price: About $30 for a pack of 5.
Best For: A quick pre-event glow-up or Sunday self-care ritual.
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Don’t Forget the Rhode Peptide Lip Treatment
No Hailey skincare moment is complete without her cult-fave Rhode Peptide Lip Treatment. She uses it religiously (as do I), and it’s basically her way to plump, soft lips. Packed with shea butter, peptides, cupuaçu, and babassu, it works to deeply hydrate, plump, and give that signature glass lip.
While I might not have Hailey Bieber’s exact face mask confirmed by the lady herself (yet!), these three picks are seriously solid options that will help you recreate her effortless post-baby glow. Whether you go full collagen queen with Medicube, hydrating goddess with Biodance, or trendy baddie with LOOPS, your skin is about to serve glazed-doughnut.
Add a little Rhode to the mix, maybe sip some iced coffee in a cozy robe, and voila — you’re basically Hailey Bieber. Kind of.
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