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If there’s one person I always pay attention to when it comes to effortless beauty, it’s Hailey Bieber. Time after time, she’s responsible for trends that completely take over social media—from glazed skin to sleek glossy hair. So naturally, when I spotted her latest TikTok featuring a clever concealer technique, I had to see what all the hype was about.
The best part? It doesn’t involve piling on more product. Instead, it’s all about strategic layering, and it’s literally one of the simplest tricks I’ve seen for making tired eyes look instantly fresher.
Hailey’s Secret Is Using Two Different Concealers
Most of us reach for a single concealer and call it a day, but Hailey takes a slightly different approach.
She begins with a concealer that’s very close to her natural skin tone: the Kosas Revealer Concealer. Hailey applies it beneath the eyes as well as across the forehead, chin, around the nose, and near the mouth. Rather than using a sponge, she buffs everything in with a small tapered brush, creating a seamless, skin-like finish.
At this stage, her complexion already looks polished, but she doesn’t stop there.
Kosas Revealer Concealer
The Brightening Step Makes All the Difference
Here’s the part I immediately wanted to copy.
Instead of adding more foundation or heavy brightening powder, Hailey taps a tiny amount of a lighter concealer— the Prada Micro-Correcting Beauty Concealer — into the inner corner beneath each eye. She blends it with her fingertip, keeping the placement incredibly precise.
Prada Micro-Correcting Blurring Concealer
It’s such a subtle adjustment, yet it creates noticeably more dimension. The eyes appear brighter, more awake, and naturally lifted without looking overly highlighted or cakey.
As someone who’s constantly trying to disguise late nights, I think this placement is the real magic behind the technique.
Why Hailey’s Concealer Trick Actually Works
From my perspective, this method makes complete sense.
Using a concealer that matches your skin first creates an even base and disguises discoloration. Adding a second, lighter shade only where light naturally hits prevents the under-eye area from looking flat while avoiding that overly bright triangle we’ve all seen before.
Because you’re applying very little product, the finish stays lightweight, making it ideal for everyday makeup or hot summer weather when heavy layers tend to crease.
Hailey Doesn’t Skip Skin Prep
Another reason Hailey’s makeup looks so fresh is the skincare underneath it.
Before reaching for any complexion products, she preps her skin with several hydrating Rhode essentials to create a dewy, moisturized base. Healthy, hydrated skin helps concealer blend more smoothly and reduces the chances of it settling into fine lines.
In my opinion, proper skin prep is just as important as the makeup itself.
SEE ALSO:
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Every Product Hailey Used in Her Routine
If you want to recreate the exact look, these are the products featured throughout her tutorial:
- Rhode Glazing Mist ($30 at Sephora)
- Rhode Glazing Milk ($32 at Sephora)
- Rhode Highlight Milk (Shade 2) ($28 at Sephora)
- Kosas Revealer Concealer ($32 at Amazon)
- Prada Micro-Correcting Beauty Concealer ($48 at Sephora)
- Anastasia Beverly Hills Brow Gel ($24 at Amazon)
- Rhode Pocket Bronze in Sunbed ($25 at Sephora)
- Rhode Pocket Blush in Tan Line ($25 at Sephora)
- Make Up For Ever Artist Color Pencil Lip Liner ($26 at Macys)
I’ve tested countless concealer hacks over the years, but I genuinely like this one because it relies on placement rather than piling on product.
If your under-eyes often look dull or tired, switching from one concealer to two strategically placed shades can make a surprisingly noticeable difference. It’s quick, beginner-friendly, and gives that naturally rested, healthy finish that’s become Hailey Bieber’s signature.
Sometimes the smallest makeup tweaks end up making the biggest impact, and this is definitely one I’ll be adding to my everyday routine.
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