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Hailey Bieber isn’t just the queen of glazed skin anymore — she’s a certified billionaire (watch out Selena Gomez!). On May 28, beauty brand e.l.f. Cosmetics confirmed what fans and finance bros alike had been whispering about: they’re acquiring Hailey’s skincare line, Rhode, in a massive $1 billion deal.
Yep, billion with a “B.” And yes, that officially pushes Hailey into billionaire status, just three years after she launched the brand. From trendy peptide lip treatments to an upcoming takeover at Sephora, Rhode’s rise has been quick, aesthetic, and extremely profitable.
What’s the Deal With the Rhode Sale?
The billion-dollar bombshell dropped on May 28, 2025, when e.l.f. Cosmetics announced that it had finalized an agreement to buy Rhode. The deal includes $600 million in cash, plus $200 million in e.l.f. stock (roughly 2.6 million shares), and another $200 million coming later based on performance metrics — aka if Rhode keeps selling out the way it has been, more money is on the way.
Hailey and her co-founders (Michael D. Ratner and Laura Ratner) are now walking away with a very full bag. And yes, Hailey will stay very much involved — she’s now Chief Creative Officer and Head of Innovation, as well as a strategic advisor to e.l.f.
How Successful is Rhode, Anyway?
Even before the sale, Rhode was already that girl, doing big numbers. Launched in 2022, the brand had already raked in around $212 million in net sales over the 12 months leading up to March 31, 2025, That’s wild growth for such a young company — and it wasn’t just buzzy marketing. The products actually delivered.
Fans have been obsessed with Rhode’s Peptide Lip Treatment, which is basically a glazed donut for your lips, and the Glazing Milk, which is skincare girlie-approved for its glow-up powers.
The brand nailed the “accessible luxury” vibe — high-quality ingredients, sleek packaging, and a vibe that screams minimal effort, maximum slay.
Why e.l.f. Bought Rhode (And What They Said About It)
In a press release, e.l.f. Beauty’s CEO Tarang Amin called Rhode “a like-minded disruptor” and praised Hailey’s vision for building a brand that makes prestige beauty feel inclusive and fun. “Rhode is a beautiful brand that we believe is ready for rocket ship growth,” he said.
This isn’t just a celeb slap-their-name-on-it brand — e.l.f. made it clear they see Hailey as a real founder with an eye for product innovation and branding. And now with e.l.f.’s backing and distribution power, Rhode is set to go even more global.
What Has Hailey Said About It?
After the news broke, Hailey shared her thoughts on Instagram. “I always had big dreams for the company,” she wrote. “And the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally.”
Considering Rhode is now heading to Sephora stores this fall, that dream is very much coming true. The brand’s cult following (and Hailey’s aesthetic girl-next-door PR machine) is about to level up on a major scale.
How Did Justin Bieber React to Hailey’s $1B Beauty Deal?
Proud husband Justin Bieber marked Hailey’s major milestone by sharing a screenshot of her announcement in a carousel post, along with her Instagram caption. He kept things comment-free this time — likely a smart move after his bizarre reaction to Hailey’s Vogue cover stirred up backlash with fans.
So, Is Hailey Bieber Really a Billionaire Now?
Short answer: YES. While Celebrity Net Worth currently estimates her fortune at around $300 million, that number is about to get a major glow-up. Between the $600 million in cash, a hefty stock payout, and Rhode’s projected growth under e.l.f., Hailey’s personal net worth is expected to soar over $1 billion.
From model to mogul in just a few years, Hailey’s proving she’s not just “Justin’s wife;” she’s a business powerhouse in her own right.
So to all the haters and skeptics: Hailey Bieber stays winning. And with glazed skin, sold-out products, and a billion-dollar deal under her belt, this era? It’s Hailey’s world and we’re just living in it.
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