Justin Bieber just pulled a total Beyoncé and surprise-dropped his seventh studio album, Swag. The 21-track project is a smooth, R&B-meets-pop vibe with hints of Y2K energy, full of catchy hooks, dreamy vocals, and just enough personal tea to keep everyone talking.
Promo-wise? Justin kept it chill. A few cryptic IG stories and posts featuring mysterious billboards, and boom—Swag was live. Naturally, Beliebers are already dissecting every lyric, every beat, every hidden message, and yep, a few lines are giving major insight into those divorce rumors.
For months now, Justin and Hailey Bieber have been dodging speculation about their marriage being on the rocks. From Hailey showing up “ringless” to events, to Justin’s offbeat vibes in pap shots, fans were convinced there was trouble in paradise. Some even swore a divorce announcement was incoming.
this is so uncomfortable to watch. their marriage is so over… hailey looks so done with him. pic.twitter.com/RNASwFbw11
— . (@selovelenaa) July 5, 2025
But with Swag, Justin is basically saying, “Y’all are doing way too much.”

Justin Debunks Divorce Rumors on ‘Swag’
One of the biggest standout tracks is Go Baby, where Justin literally sings: “That’s my baby, she’s iconic, iPhone case, lip gloss on it.”
I mean, that’s clearly about Hailey: the lyric literally references her viral Rhode lip case drop. This is definitely the Hailey anthem and now fans are pointing out that it’s the most direct lyrical shut-down to all the drama.
Starting a track with “That’s my baby. She’s iconic. iPhone case. Lipgloss on it.” is so LOUD and PROUD. Don’t question Justin Bieber’s love or support towards his Hailey Bieber ever again. pic.twitter.com/2J3rcdcyUN
— lil lion (@biebersjoint) July 11, 2025
Bieber is celebrating his girl loudly and proudly and there is no divorce in sight, my friends. Everyone talking about “he never got over Selena” or “he hates his wife” is probably crying in the corner RN.
In Walking Away, Justin does indeed allude to problems in his relationship, but reassures his wife (and the fans) that he’s still staying by her side: “Baby, I ain’t walking away / You were my diamond / Gave you a ring / I made you a promise…”
And it doesn’t stop there! Other tracks on Swag also seem to be dedicated to Hailey, with lyrics that scream loyalty, love, and a man still very much obsessed with his wife.
It’s giving hopeless romantic, not divorce lawyer on speed dial.
Hailey Claps Back At Haters After Bieber’s Album Drop
As if the album wasn’t enough, Hailey herself entered the chat, and she did not hold back. After Swag dropped, the 28-year-old model wrote, “Is it finally clocking to you fu**ing losers?” under an IG story of the track list.

Yep. She used that viral line from Justin’s paparazzi moment last month, where he went off on photographers. It was spicy, sarcastic, and 100% aimed at fans and tabloids pushing the split rumors. Translation? They’re still together, very much in love, and kinda over the internet drama.
Long story short, Swag is more than just a bop-filled album—it’s a public love letter, a clapback, and a much-needed vibe shift for the Biebers. So if you were hoping for a breakup ballad era? You might wanna sit this one out, Pop Tellers.
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