The internet’s favorite on-and-off frenemies, Selena Gomez and Hailey Bieber, have just unfollowed each other on Instagram… again. And you already know fans are losing their minds trying to figure out why.
ICYMI, the pair have been in an apparent ‘feud’ for years now, thanks to their mutual connection to Justin Bieber. Selena and Justin dated for what felt like forever before he married Hailey in 2018, like, literally months after the breakup. Ever since, the internet has treated them like arch nemeses, even when they tried to prove otherwise.
Hailey and Selena shocked everyone in 2022 when they posed for a photo together, seemingly shutting down years of feud rumors. Then in 2023, they followed each other on Instagram, with both ladies quietly liking each other’s posts to show there was no bad blood. Hailey even liked Selena’s engagement post to Benny Blanco, and Selena returned the love by liking a post about Hailey’s Rhode beauty line launching in Sephora—a big move considering Selena’s own brand, Rare Beauty, is also sold there.
But now? The unfollow button has been hit. And fans are spiraling.
Why They Unfollowed Each Other: Beliebers and Selenators Have Theories
I mean, not to state the obvious here, but what girl wants to follow their husband’s ex or their ex’s wife? Ofc the unfollowing makes sense. Most of us are confused why Hailey and Selena even followed each other in the first place. Like, wasn’t the whole friendship arc kinda… forced? Given all the drama over the years, it felt more like damage control than genuine love.
Anyway, some fans are pointing out that Selena was the one who originally unfollowed Hailey first. Which begs the question: what triggered the unfollow now? Let’s break down the theories making the rounds:
1. Selena got ignored after reaching out
One theory claims that Selena allegedly reached out to Hailey recently and got left on read. Fans think the cold shoulder was enough to trigger the unfollow.
2. Hailey was nagging Selena in the DMs
According to gossip account PopFaction, Hailey was allegedly being annoying in Selena’s DMs—maybe overstepping or constantly messaging.
3. Selena got jealous over Rhode’s success
After e.l.f. acquired Hailey’s Rhode for a lot of money, fans say Selena got a little salty. Rare Beauty’s Twitter (sorry, X) account even posted “Still here” a day after Rhode’s announcement, and some fans took it as shade. Sounds childish tbh, but welcome to stan culture.
4. Justin Bieber used Hailey’s account to message Selena
This one’s straight out of a fanfic: some believe Justin was DMing Selena from Hailey’s account. Wild, unconfirmed, and totally ridiculous. But yes, it’s trending.
So, What’s Next?
Honestly, it could be nothing. Celebs unfollow each other all the time. But with the history these two have—and the fandoms watching their every move—it’s hard not to read into it. Whether it’s jealousy, drama, or just vibes being off, the timeline is once again in chaos over Selena and Hailey.
What do you think? Let me know in the comments.
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